Having said that, not every company requires a full bells and whistles web site and in fact, for many smaller companies or individuals just a few well designed and worded pages will ensure you are correctly represented online.

At ETL Web Works, every site we design is unique but we apply the same six rules to every single project.

We apply these rules because we have a vast experience in knowing what works and what doesn't. Our main developer created the first UK retail computer games site in the UK back in 1995! In the world of web design, experience counts.

And that experience means we can help you whether you're ready to launch a web site for the first-time or you'd like to refresh or relaunch an existing site.

For many businesses, a 'flat' simple design of web site is not enough and some interactivity is required. We have substantial programming experience in-house to produce interactive features such as e-commerce sites, forums, messageboards, blogs, galleries and more which will allow you to communicate better with your customers. In fact, we're the guys that other web design agencies turn to for their programming requirements.

If you're looking for graphical animated style-over-substance sites for the purpose of show rather than marketing, we're not right for you as web sites designed by us concentrate on the message, getting good search engine ranking and helping the owner to benefit from this additional marketing tool for their business. There are plenty of other web designers in the area who can help you with that type of site.

As we alluded to earlier, every project is unique but for illustration, here are some examples of our work.

» www.jjt-quantity-surveyor.co.uk JJT QS Services offer quantity surveying services to the construction industry throughout the South West of England and beyond. Working in association with JB Design to preserve the new branding of the company, ETL produced a search engine optimised web site to attract quality business enquiries to the company.

» www.mande-design-solutions.co.uk MandE Design Solutions is a new business concentrating on offering mechanical and electrical design services to the construction industry. The company have a no-nonsense approach to their work and offer a quality value for money solution. ETL worked closely with the company and Ginger Design who produced a uniform design across all media types.

» www.almythomas.co.uk When the well-established Torquay firm of solicitors, Almy & Thomas approached us with a view to redesigning their web site we were only too pleased to assist. Like many of our clients, Almy & Thomas were looking to improve their search engine rankings naturally without paying high fees per click. ETL worked with the firm to produce a look and feel that portrays their professional approach and at the same time included quality search engine optimisation.

» www.westcountryfireprotection.co.uk It was our pleasure to recently assist Richie Rendell of Westcountry Fire Protection, a well-respected fire safety business established in 2005. The Directors wanted a clear, concise site which conveyed their comprehensive range of services but also utilised search engine techniques to attract quality relevant and local traffic that would lead to business. ETL worked closely with JB Design who produced the design to fit the various types of media that the company use to advertise their business.

» www.ecologicalsurveyor.co.uk We were recently asked to put together a site to promote Hone Ecology and provide details of the ecological surveyor services offered to clients.   etl worked closely with the company to launch a bright, eco-themed site with great search engine ranking and good quality information to attract potential clients.

» www.knapmanhayes.co.uk The people resonsible for Hayes Opticians (see below) also operate a visiting optician service throughout South Devon. A joint venture between Eiohn Hayes and Brian Knapman (who has a long history of providing optometry services in the area), the company is NHS registered and visits clients who are unable to travel through ill-health or immobility. etl were delighted to put together a site offering key information about the services offered.

» www.hayes-opticians-torquay.co.uk Launched early 2009 with a beautiful Wellswood, Torquay based clinic, Hayes Opticians redefine the quality offered by indepedenent opticians. With a stunning mix of industry expertise and high-quality products, Hayes approached etl with a view to accurately representing their quality brand online. We were only too pleased to help and have provided Hayes with a search engine optimised site which will further enhance a brilliant local business.

» www.tigerlily-tarot.co.uk Michelle Osborne is a tarot reader based in South Devon with over 15 years experience and a reputation for honesty, empathy and accuracy. As well as beautifully functional web site, we've given Michelle the ability to run her business directly from the web site which manages her orders, readings and responses to clients in our simple but sophisticated client control system.

» www.dscribesstationery.co.uk d'scribes produce beautiful and unique personalised wedding stationery and is run by the very creative and talented Debby Freeston. Debby approached etl with a view to producing a colourful and bright new web site to better reflect her amazing products. Thanks to the core principles applied to all web design projects by etl Debby is able to update many aspects of her site without additional assistance.

» www.fleethypnosis.com Fleet Hypnosis is a successful local company owned and run by Chris Fleet, an NHS registered hypnotherapist. Chris came to etl recently with a brief to relaunch his web site with a new, crisp design, increased content and most importantly, the ability to update his site on an ongoing basis himself without needing a degree in rocket-science! His new site since launch has received great feedback and is extremely well-ranked in search engines allowing Chris to capture relevant hypnosis-related searches in order to secure new business.

» www.sigmastudios.co.uk Sigma Studios is the new trading name of excellent local RPS-qualified photographer Clive Figes. etl worked closely with designers Milk&2 who were responsible for this exciting new brand and worked hard to put together a functional and interactive site showcasing the best of Clive's work while remaining faithful to the new brand and identity. "Danny, to not publicly thank you for my new web site, after having received so many glowing comments, would not be right. I have been amazed at the response it has received, also how far afield the comments have come from, it just shows how important a good web site is. I thank you for your clear directions as to what you wanted from me, the quick way you dealt with a couple of small problems, also the way you discussed the whole project with me at every stage, giving good advice, at the same time being mindful of the requirements that I had for the site. Danny and ETL, thanks again!" - Clive Figes.

» www.akmetalshop.co.uk Paignton-based steel stockholder Austen Knapman turned to etl to launch an online store selling steel pieces to customers nationwide. etl worked closely with Austen Knapman's team to design a system allowing their large diverse product range (thousands of SKU's) to be sold with simple and clear presentation and importantly, easy back-office administration of the online product range. Speaking after the launch, Steve Knapman, Director of the company commented "We're really pleased with the store that ETL have created as it will allow us to launch a number of product ranges ourselves without the need for expensive management or update fees. Although we're launching with just under 1,000 products at present, we'll be planning to add hundreds more in the coming weeks and months, according to demand". » ETL News: Austen Knapman's Steel Shop Opens for Business » Herald Express coverage

» www.easydiet.co.uk Easy Diet Limited offers highly effective protein diet sachet supplements that offer a remarkable levels of success for dieters. etl have assisted the company with their UK launch by providing a clear, functional and highly informative web site designed to educate both the public and practitioners alike about the properties of this unique product range. Commenting on the launch, ETL's managing director Danny Corder commented, "We're really pleased with Easy Diet's UK site and wish them well with what is a very impressive diet product that we're sure will be very successful".

» www.vincent.co.uk Located in St Marychurch, Torquay - Vincent & Co is an accountancy practice originally founded in May 1985. It was first established to advise and support individuals and companies with their business and financial matters and to help with their accountancy and taxation needs. When the company wanted to re-brand in 2008, we worked closely with the designers responsible and coded a site matching their exact requirements.

And a few more...

» www.keytothesun.com Keysol are a major player in the Spanish homes market and wanted to be able to provide each of their agents with a branded web site featuring core centralised property content combined with individual content applicable to each agent. ETL designed and implemented a custom solution offering great value and support throughout the process and delivered the project on-time and on-budget.

» www.torquaysupporters.com Established in 2007, TUST was created to further the course of Torquay United Football Club, to strengthen the links between the club and the wider community of Torbay and South Devon, and to represent the views of the supporters for the continued benefit of the club. TUST is not a supporters club - they are an independent Trust to give supporters a voice which is both heard and heeded.

» www.vincentbuildingservices.co.uk Vincent Building Services offers a one-stop solution direct to clients, consultants or principal contractors. The company wanted a web site to promote their business and chose etl due to our proven ability to concentrate on the message rather than the fluff that so often gets in the way of the key message that a business needs to project.

» www.javea-holiday-villa.com Casa Brock is a beautiful 4 bedroom villa situated in Javea on Spain's Costa Blanca. etl worked with the owner to establish a site to demonstrate the quality of the accommodation and also to allow the owner to manage his booking schedule online thanks to a comprehensive booking system custom written by etl.